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An official opening date has not been announced, but the Asian-inspired eatery will be located at 760 Route 1 North and replace a shuttered Roy Rogers, according to a report by ROI-NJ.
Jollibee signs have been installed at the location, and a drive-thru will be part of the new restaurant.
There are 37 Jollibee restaurants in the United States and about 1,300 worldwide. Jollibee opened its first New Jersey spot in Jersey City at 393 Danforth Ave. more than seven years ago, and plans to open 150 more restaurants in the United States within the next five years.
The menu consists mostly of chicken and burgers, along with pastas and pies, but with traditional Philippine flavors. Casual Filipino fare like fried chicken coined as “chickenjoy" and peach mango pie will be sold.
A traditional Filipino noodle dish, Palabok -- which is smothered in garlic sauce, crushed pork rind, shrimp and egg -- also is on the menu. "Jolly Spaghetti" has a sweet red sauce on the noodles, which is made from banana ketchup (a Filipino staple), and the concoction also has ground meat, hot dog slices and cheese, which add a tangy flavor. Among the establishment’s best sellers are its Yumburger, which is the house hamburger.
The chain was founded in the Philippines in 1978 but, to date, has not pushed too far into the U.S. market. The fast-food chain is an a sensation in the Philippines, handily beating McDonald’s and Burger King in popularity and local market share.
The chain's local opening also may be good news for KFC lovers, after that popular chicken joint closed its Neptune City franchise, as reported here.
For more details about the new eatery and its menu, go to: jollibeeusa.com.
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